Briar & Wilds

Overview

A botanical, editorial website for Briar & Wilds, a Cotswolds-based wedding florist known for naturalistic, garden-grown arrangements. The site needed to reflect the florist's deeply personal approach to floristry while giving potential clients the clarity they needed to enquire with confidence.

Briar & Wilds had a strong visual identity and a clear point of view, but their existing site didn't communicate what made them different. Couples weren't getting the sense of intimacy, seasonality, and craft that defines the work. The site needed to feel as alive and intentional as the flowers themselves.

The Work

Full Page Design

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My Approach

I led with the florist's voice and philosophy rather than just the florals. The split-screen hero, editorial typography, and curated gallery sections work together to communicate a distinct personality. Pricing transparency and a clear enquiry path were built in from the start, so visitors who connect with the brand know exactly how to take the next step.