Wedding Florist · Concept project
Briar & Wilds
Florals That Feel Found, Not Arranged
Overview
Briar & Wilds is a self-initiated concept for a fictional wedding florist. I used it to explore how botanical imagery and a personal brand voice could sit alongside useful service information.
The imagined brief was to show the character of naturalistic floristry while explaining commissions, pricing and how to enquire. This is a design exploration, with no client engagement or measured booking results.
My Approach
I gave the florist’s introduction a place alongside the flowers, using a split-screen opening and editorial typography. The galleries show the imagined work in context, while service details, pricing guidance and a clear enquiry link make the concept useful as well as visual.
What I focused on
- •Brand voice and botanical positioning
- •Pricing transparency and package clarity
- •Enquiry-to-booking conversion
The Work
Full Page Design
Scroll inside the preview to explore the homepage.
Scroll within the frame to see the full design
Ready to build something brilliant together?
Tell me about your business and what you need your website to do. We’ll talk through the work, the information and the next step.
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Ellie Hickman
Wedding Photography