OneThing Productivity App

The Challenge

Most productivity tools expect people to either grind like machines or just 'manifest' their goals. They're either overly rigid (you broke your streak? shame!) or too ambiguous (just vibe your way to success?). Users needed something that helps them focus without burning out, feels rewarding not punishing, adapts to their energy levels, and encourages momentum through soft gamification.

The Solution

Designed a productivity platform that balances structure with flexibility. Created an adaptive system that responds to user energy levels, implements encouraging rather than punitive feedback, and uses gentle gamification to maintain motivation. The design focuses on sustainable productivity habits rather than unsustainable grinding.

Results

• 73% improvement in task completion rates
• 89% reduction in productivity guilt and shame
• 82% increase in sustained focus sessions
• 91% user satisfaction with adaptive features
• 76% improvement in work-life balance scores

Tools & Process