What Should a Wedding Florist Website Include?

Your website is often the first impression couples have of your floral design business. Here is what you need to include to turn visitors into bookings.

Homepage

Your homepage should immediately communicate who you are and what you do, your style and aesthetic, and a clear call-to-action (enquire, view portfolio, etc.). Couples decide within seconds whether to explore further. Make those seconds count.

Portfolio or Gallery

This is where couples fall in love with your work. Include high-quality images of your best arrangements, variety of styles if you offer them, and real wedding features with context. Let the images do the heavy lifting, but add enough context that couples understand what they are seeing.

Services and Pricing

Be transparent about what you offer (bridal bouquets, installations, ceremony flowers, etc.), starting prices or investment ranges, and what is included in your packages. You do not need to list every price, but giving couples a sense of budget helps qualify enquiries.

About Page

Couples want to know the person behind the flowers. Share your story and why you love floristry, your design philosophy, and a professional photo of you. This page builds trust. Make it personal.

Contact Page

Make it easy to enquire with a simple contact form, response time expectations, and social media links. A complicated form loses leads. Keep it simple.

Testimonials from happy couples, an FAQ section that answers common questions upfront, mobile-responsive design (most couples browse on phones), and fast loading (especially important with image-heavy galleries).

These are not nice-to-haves. They directly impact whether visitors become clients.