Writing about yourself can be strangely difficult. You know how to photograph a wedding. Explaining who you are in three paragraphs, without sounding like a job application, is another matter.

So the About page becomes a list of qualifications, a favourite coffee order and “capturing your love story”. They can stay, but they need something more useful beside them.

A useful wedding photographer About page helps someone understand who you are, how you work and whether they can picture having you around on their wedding day. You can give it personality without telling the internet your entire life story.

Introduce yourself before trying to be memorable

Start with your name, what you photograph and where you work. It sounds obvious, but a visitor might land directly on this page without seeing the homepage first.

Then give them something specific about your approach. If you help with gentle direction during portraits, explain that. If you prefer to observe rather than stage moments, say what that means for the day.

You don’t need a clever opening line before you’re allowed to write the rest. Get the useful version down first. You can make it sound more like you once you can see what you’re trying to say.

Put some detail behind “relaxed and natural”

Imagine a couple tells you they’re awkward in photographs. What would you say on a call?

You might explain how you help them settle into portraits, how long you usually allow, or how much direction they can expect. Those details are more useful than another promise that the experience will be effortless.

Write down the answer in your own words. Keep it true to your process. There’s no point promising you’ll disappear into the background if you actually enjoy directing and shaping the portraits.

Your experience can stay. Give it a reason to be there

Awards, qualifications and years of work can help establish credibility. They don’t need to be the whole page.

If you mention experience, connect it to something a client can understand: familiarity with a type of ceremony, working in difficult light, or organising group photographs. Only use examples you can stand behind.

Equipment can matter too, particularly where someone asks about backup arrangements or the service you provide. A full kit inventory probably belongs elsewhere. I’d give more space here to what you do with that knowledge and preparation.

How much personality should you include?

Enough to sound like a person. Not so much that someone knows your favourite biscuit but still can’t tell what you’d be like to work with.

You can mention interests if you want to. You can be funny if that’s natural. You can also be warm and fairly private. A good About page doesn’t require a dramatic career-change story or a confession about crying at every wedding.

For a solo business, I’d usually start in first person. Read it aloud. If you would never say a sentence to a potential client, try a simpler version.

Let people see who they’re talking to

Use a clear, current photograph that looks like you. A headshot can work well. So can a photograph of you working, if it’s easy to see your face and you have permission to use it.

A casual photograph can work too. Choose one that introduces you clearly and fits the rest of the website. A tiny face hidden behind a camera may show what you do without really showing who someone is hiring.

A structure to get you out of the blank document

Try this order:

Your name, service and location.
How you approach a wedding, with a concrete detail or two.
Relevant experience and anything personal you want to share.
A genuine review that helps illustrate the experience, if you have one.
A useful next step, such as viewing a wedding story or checking availability.

That’s a starting point, not a script. If the page already has a natural flow, keep it. You don’t need five sections just because there are five items in the list.

Before you finish, ask someone unfamiliar with your business what they now understand about working with you. If all they can recall is that you love travel and coffee, add more about what working with you involves.

If you’re finding it difficult to make the words and layout work together, tell me about your website. We can discuss the right level of help on a free discovery call. You can also explore website design for wedding photographers.

You might also find this useful: Why is my wedding photography website not getting enquiries?.

How to write a wedding photographer About page that sounds like you